Senior Manager Media Strategy & Media Buying (m/w/d)
Core
Develop and execute a holistic, data-driven media strategy across all channels and touchpoints to drive customer growth and profitability.
Role type
Senior Manager, Media Strategy & Media Buying
Builds
Customer acquisition and retention campaigns via paid media channels
Domain
Digital Marketing / Media Buying
Required skills
Media strategy, Media planning, Media buying, Performance marketing, Customer journey mapping, Agency management, Data analysis, Forecasting, Budget management, Channel evaluation
Preferred skills
Growth marketing, Technology partner management, Market trend analysis
Technologies
Media platforms, Analytics tools, Forecasting tools
Responsibilities
Develop and manage media budgets, Evaluate channel performance, Challenge agencies and partners, Analyze market and performance data, Identify new growth opportunities, Optimize media mix for efficiency and value
Seniority
Senior, hands-on IC