Customer Journey Manager (m/w/d)
Core
Design and execute B2B customer journey strategies from awareness to qualified lead, managing lead management processes and marketing automation workflows.
Role type
Senior Customer Journey Manager (B2B)
Builds
End-to-end customer journey, marketing automation workflows, and lead management processes
Domain
B2B Marketing, Digital Business
Deliverable
product features
Required skills
Customer Journey Management, Lead Management, Marketing Automation, Lead Scoring, Funnel Analysis, Conversion Optimization, SEM, SEO, Content Management, Social Media Marketing, HTML, GDPR Compliance
Preferred skills
Lateral Leadership, Agile Methodologies, Journey Mapping, Stakeholder Training
Technologies
Evalanche, HubSpot
Responsibilities
Develop and maintain a cross-functional Customer Journey Framework; Build and optimize marketing automation workflows; Collaborate with Sales to define lead quality criteria; Manage external agencies and service providers; Track KPIs and derive management recommendations.
Seniority
Senior, hands-on IC