Marketing Manager Channel & Performance (m/w/d) in Darmstadt
Core
Strategically expand marketing channels (online/offline, paid/organic) to increase reach and lead quality while managing budgets.
Role type
Marketing Manager (Channel & Performance)
Builds
Marketing channels and brand communication for adesta
Domain
B2B Technology / Marketing
Deliverable
product features
Required skills
Channel analysis, budget management, data analysis, strategic thinking, brand management, performance monitoring, reporting, forecasting, Excel/Google Sheets
Preferred skills
Experience with online/offline channels, paid/organic mechanics, performance controlling, reporting tools
Responsibilities
Analyze, maintain, and expand marketing channels; research new channels and test potentials; monitor and optimize channel performance; manage monthly costs and align with performance data; develop brand messages and ensure consistent communication; collaborate on forecasts and strategic brand positioning; ensure correct invoicing processes.
