Social Media Marketing Manager*in, Schwerpunkt: Ads / Performance (m/w/x)
Core
Planning, creating, and managing paid advertising campaigns on Meta and LinkedIn to drive performance metrics like ROAS, CTR, and conversion rates.
Role type
Social Media Marketing Manager (Ads/Performance)
Builds
Paid media campaigns for diverse client brands across various industries
Domain
Digital Marketing / Performance Marketing
Required skills
Performance marketing, Meta Ads, LinkedIn Ads, campaign optimization, KPI analysis, creative testing, budget management, tracking setup, reporting
Preferred skills
Google Ads, YouTube Ads, English proficiency
Technologies
Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Pixel, UTM parameters, tracking tools
Responsibilities
Plan, create, and manage ad campaigns on Meta and LinkedIn; Monitor, analyze, and optimize ongoing campaigns; Develop and test target audiences, creatives, ad copy, and formats; Manage budgets and control spending; Create reports and present results internally and to clients; Support tracking, pixel setup, and conversion measurement; Monitor trends and platform updates in paid media