Referent:in (w/m/d) Process Owner Lead Management (befristete Elternzeitvertretung bis 31.01.2028)
Core
Central interface between regional marketing teams, global marketing strategy, and digital platforms (CRM, eShop, Marketing Automation) to optimize the lead management process from capture to sales handover.
Role type
Senior Process Owner Lead Management (Marketing Operations)
Builds
Optimized lead management funnels and integrated functionalities between Marketing Automation, eShop, and CRM
Domain
B2B/B2C Marketing, Sales, and CRM
Deliverable
product features
Required skills
Lead management expertise, process optimization, stakeholder management, requirement definition, agile project management, CRM system knowledge, marketing automation knowledge
Preferred skills
Microsoft Dynamics experience, Marketo experience, Azure DevOps, Jira
Responsibilities
Design and optimize lead management processes, analyze existing processes for standardization, drive functional development and integrations, define technical requirements, manage backlogs in sprint planning, conduct test scenarios, create and lead training sessions
Seniority
Senior, hands-on IC