Performance Marketing Manager E-Commerce (m/w/d)
Core
Steuert und optimiert Customer-Acquisition und Performance-Marketing-Maßnahmen für ein Fashion-Label mit Onlineshop und 600 Partnerflächen.
Role type
Performance Marketing Manager (E-Commerce)
Builds
Paid-Media-Kampagnen über relevante Kanäle zur Erreichung von Wachstums- und Umsatzzielen
Domain
Fashion / E-Commerce / Digital Marketing
Required skills
Performance Marketing, Digital Marketing, Customer Acquisition, Paid Media Campaign Management, Tracking & Attribution, Web Analytics, KPI Management, Agency Management, Analytical Skills
Technologies
Google Ads, Meta Ads Manager, Google Analytics, Looker Studio
Responsibilities
Plan and execute campaigns across relevant paid media channels, Analyze and optimize central KPIs (e.g., ROAS, CAC, Conversion Rate), Create reports and derive actionable recommendations, Develop and continuously improve tracking, attribution, and reporting structures, Manage external agencies to ensure high implementation quality, Collaborate closely with internal interfaces (Brand Marketing & Retail)
Seniority
Mid-Senior, hands-on IC