CRM Campaign Manager (m/w/d)
Core
Building and optimizing end-to-end customer lifecycle marketing campaigns in Salesforce Marketing Cloud to acquire, retain, and reactivate a global community of artists and makers.
Role type
Senior CRM Campaign Manager (Lifecycle Marketing)
Builds
Automated email journeys, multi-channel campaigns, and campaign operations infrastructure for Maxon's SaaS products.
Domain
Creative software (2D/3D VFX, motion graphics, games) / Marketing Technology
Required skills
Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Data Extensions), HTML/CSS, SQL, A/B testing, campaign operations management, data segmentation, multi-channel orchestration
Preferred skills
AMPscript, SFMC scripting, Power BI/Looker, GDPR compliance
Technologies
Salesforce Marketing Cloud, SQL, HTML, CSS, JIRA, Power BI, Looker
Responsibilities
Manage end-to-end campaign execution from brief to deployment, build and maintain automated customer journeys, manage audience segmentation and dynamic content, run A/B and multivariate tests, maintain campaign operations infrastructure and workflows, act as a strategic partner to the CLM Lead on roadmap and performance.
Seniority
Senior, hands-on IC
