Product Marketing Lead (m/w/d)
Core
Build and scale the product marketing function for 2D and 3D design tools, defining strategy, positioning, and go-to-market execution to drive user adoption and brand resonance globally.
Role type
Senior Product Marketing Lead (Function Builder)
Builds
Product marketing strategy, positioning frameworks, and go-to-market workflows for creative design software.
Domain
SaaS / Creative Technology / Design Tools
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, cross-functional leadership, data-driven decision making, stakeholder management, storytelling, international team collaboration, SaaS business models
Preferred skills
Creative industry experience (media, gaming, AEC), multi-product portfolio management, subscription model expertise
Technologies
None stated
Responsibilities
Define product marketing strategy and positioning; drive Monthly Active Users (MAU) growth; establish product marketing foundations and processes; partner with Growth, Data, and Customer Lifecycle teams; manage external partnerships with device brands.
Seniority
Senior, hands-on IC with function-building mandate