Marketingleitung (m/w/d)
Core
Leading the marketing department strategically and operationally, driving digital marketing, performance marketing, and AI adoption for a premium concrete and natural stone manufacturer.
Role type
Senior Marketing Director (Digital & AI focus)
Builds
Holistic marketing strategies, digital campaigns, and AI-driven marketing initiatives
Domain
Construction materials (concrete/natural stone) / Digital Marketing
Required skills
Digital marketing strategy, team leadership, performance marketing, AI in marketing, project management, stakeholder management, brand management
Preferred skills
Experience in family-owned or SME environments, understanding of customer journeys, modern marketing technologies
Technologies
AI tools, marketing automation platforms, analytics tools
Responsibilities
Lead and develop an interdisciplinary marketing team, develop holistic marketing strategies along the customer journey, drive digital themes and AI adoption, manage marketing projects and external partners/agents
Seniority
Senior, hands-on IC with leadership responsibilities