Innovations- & Produktmanager (Brand) (m/w/d)
Core
Strategic and operational responsibility for the Innovation area, developing the existing portfolio, identifying growth potentials, and driving both classic product innovations and new future-oriented concepts.
Role type
Brand Innovation & Product Manager
Builds
New product concepts and innovations for the company's brands and trade marks
Domain
FMCG / Food & Beverage
Deliverable
product features
Required skills
Strategic thinking, Market analysis, Business case development, Marketing mix management, Trademarketing, Online marketing, POS management, Consumer insight
Preferred skills
Start-up mentality, Entrepreneurial thinking, Creativity, Analytical skills
Technologies
Online Marketing tools, POS systems
Responsibilities
Develop existing portfolio and identify growth potentials, Create market and competitive analyses, Develop market-specific communication and media strategies, Manage POS activities and trade communication, Collaborate with internal functions (Sales, R&D, Procurement, Production, Graphics), Create business cases with volume, price, and profitability calculations
Seniority
Mid-Senior, hands-on IC