Маркетолог КМВ
Core
Full-cycle marketing manager for an FMCG company, responsible for product development, launch, and promotion from idea to market.
Role type
Marketing Manager (FMCG)
Builds
New FMCG products, marketing campaigns, brand presence, and sales support materials.
Domain
FMCG (Fast-Moving Consumer Goods)
Deliverable
product features
Required skills
Market analysis, product development, event organization, SMM/social media management, competitive analysis, pricing strategy, POSM coordination, sales team collaboration, data analysis, presentation creation
Preferred skills
Digital trends knowledge, trade marketing understanding, Excel proficiency, creative thinking, systematic thinking
Responsibilities
Participate in new product development and launch; organize marketing activities and sponsorships; manage social media channels; analyze competitive environment and pricing; coordinate POSM and promotional materials; work with sales teams on field data and presentations; prepare weekly and monthly analytics reports.