Marketing-Strategist (m/w/d)
Hybrid
Core
Translating complex accounting and tax software topics into clear value propositions and sales arguments to drive product adoption.
Role type
B2B Marketing Strategist
Builds
Sales collateral, value propositions, and go-to-market strategies for accounting/tax software
Domain
B2B SaaS (Accounting/Tax Software)
Deliverable
product features
Required skills
B2B marketing, value proposition development, go-to-market strategy, sales enablement, market analysis, KPI evaluation
Preferred skills
Experience in marketing management, direct & dialog marketing, understanding of accounting/tax software
