Performance Marketing Manager (d/m/w) - Growth & UX Optimization
Core
Drive measurable growth for a home and studio fitness equipment e-commerce shop by planning, optimizing paid campaigns, and improving UX/UI based on data insights.
Role type
Performance Marketing Manager (Growth & UX Optimization)
Builds
Paid advertising campaigns, optimized landing pages, and conversion funnels for a fitness equipment online store.
Domain
E-commerce / Fitness Equipment
Required skills
Paid media campaign management, KPI and funnel analysis, A/B testing, tracking setup and event analysis, UX/UI optimization, cross-functional collaboration with development and e-commerce teams
Preferred skills
E-commerce or D2C experience, Shopify platform experience, understanding of data layers and event logic
Technologies
Google Ads, Meta Ads, GA4, GTM, Shopify
Responsibilities
Plan, implement, and optimize paid campaigns (Google Ads, Meta); Manage campaign budgets and analyze performance metrics (ROAS, CPA, Conversion Rate, AOV); Ensure clean tracking setup and analyze user behavior; Conduct A/B tests on creatives, target audiences, and landing pages; Derive and implement UX/UI optimizations for landing pages, product detail pages, and checkout processes; Collaborate with development and e-commerce teams to implement changes
Seniority
Mid-Level