Online Marketing Manager Programmatic (m/w/d)
Core
Managing programmatic advertising accounts and private marketplace deals for agency clients and key accounts.
Role type
Online Marketing Manager (Programmatic Advertising)
Builds
Private Marketplace Deals and optimized programmatic advertising campaigns
Domain
Digital Advertising / Programmatic / Real-Time Bidding
Deliverable
product features
Required skills
Programmatic Advertising, Private Marketplace Deals, Data Analysis (Excel, QlikView, Google Data Studio), Account Management, Cross-Selling
Preferred skills
Technical understanding of web services, Big Data, Machine Learning
Responsibilities
Steer and support agency clients and key accounts in programmatic advertising, Set and optimize private marketplace deals, Analyze data using BI tools, Collaborate with product and development teams to enhance technologies, Identify and implement up- and cross-selling opportunities, Coordinate with other departments within the Programmatic Unit