Senior Lifecycle Marketing Manager (all genders)
Core
Own lifecycle strategy deployment for merchandising or partnerships & retail media to keep active customers engaged across 6 brands and 30 markets.
Role type
Senior Lifecycle Marketing Manager
Builds
Customer engagement programs and campaigns for subscription meal kits
Domain
FMCG / Food delivery / Subscription
Deliverable
product features
Required skills
Project management, Creative briefing, Commercial acumen, CRM/Lifecycle marketing experience, Data analysis, Global-local strategy execution
Preferred skills
German/French/Dutch/Swedish/Norwegian/Danish proficiency
Technologies
CRM platforms, Data analytics tools
Responsibilities
Design and scale lifecycle programs, Partner with Product/Tech/CRM teams, Brief creative and operations teams, Adapt global strategy for local markets, Test and optimize campaign performance, Report on topic area health
Seniority
Senior, hands-on IC
