CRM Marketing-Manager (m/w/d)
Core
Implementing and developing the global CRM system (Salesforce) to drive marketing campaign success across the funnel.
Role type
CRM Marketing Manager
Builds
Global marketing campaigns and CRM processes for a plastic machinery manufacturer
Domain
B2B Manufacturing / Digital Marketing
Required skills
Salesforce, CRM systems, E-mail marketing, B2B campaign management, KPI definition, reporting, English (fluent)
Preferred skills
Digital Marketing degree, experience with User Stories, content definition
Technologies
Salesforce
Responsibilities
Implement and evolve the global CRM system for marketing campaigns, drive process improvement for lead generation/nurturing/conversion, support the international marketing team on Salesforce and campaign questions, prioritize and manage technical requirements in User Stories, define content requirements for campaigns, track measures and visualize success in dashboards and reports
