CRM Lifecycle Manager (w/m/d) – Direktmarketing & Kundenbindung
Core
Strategic planning and execution of targeted direct marketing and customer retention campaigns across all HUK-COBURG products and subsidiaries.
Role type
Senior CRM Lifecycle Manager (Direct Marketing)
Builds
Multichannel campaigns and customer activation programs
Domain
Insurance / Direct Marketing
Deliverable
product features
Required skills
CRM strategy, multichannel campaign management, customer segmentation, data analysis, CRM system expertise, marketing automation, project leadership
Preferred skills
Business analytics, cross-selling strategies
Technologies
CRM systems, Marketing Automation tools
Responsibilities
Develop and plan target-group-specific direct marketing and customer retention measures, Conceptualize multichannel campaigns for customer activation, Further develop customer segmentation and identify new CRM use cases, Consult business units on CRM and cross-selling, Lead projects related to corporate and measure planning
