CRM Lifecycle Manager (w/m/d) – Strategie & Technologie
Core
Strategically develop and oversee data-driven CRM lifecycle management and marketing automation technology to activate and retain customers.
Role type
Senior CRM Lifecycle Manager (Strategy & Technology)
Builds
Multichannel campaigns, customer segmentation models, and CRM automation workflows
Domain
Insurance / Marketing Technology
Deliverable
production ML models
Required skills
CRM strategy development, marketing automation, data analysis, customer segmentation, project management, technical system understanding
Preferred skills
Business economics or business informatics degree, experience in CRM measure implementation
Technologies
CRM systems, Marketing Automation platforms
Responsibilities
Strategic development of data-driven CRM lifecycle management, Conceptualization of multichannel campaigns, Consulting business units on CRM strategy, Leading projects
Seniority
Senior, hands-on IC
