SEA Manager (w/m/d) – Performance Marketing & Search
Core
Develop and implement SEA and Search strategies focused on visibility, performance, and growth, while managing Google Ads campaigns and optimizing budgets based on KPIs.
Role type
Senior Performance Marketing Manager (Search/SEA)
Builds
Search and performance marketing campaigns for a major German insurance group
Domain
Insurance / Digital Marketing
Required skills
Google Ads, Search strategy, Performance optimization, KPI analysis (CPC, CTR, ROAS), A/B testing, Agency management, Data tracking & attribution
Preferred skills
Integrated marketing strategy, Cross-channel collaboration, Analytical mindset
Technologies
Google Ads, Web analytics tools, Attribution platforms
Responsibilities
Plan and optimize Google Ads campaigns, Analyze market trends and competitor developments, Manage SEA budgets and efficiency, Collaborate with SEO, Social Media, and Sales teams, Manage external agencies and partners, Conduct tests on ads and landing pages
Seniority
Senior, hands-on IC