Performance Marketing & Digital Strategy Manager (m/w/d)
Core
Strategic and operational management of Google Ads and Merchant Center to drive measurable growth for internal E-Commerce projects and B2B client websites.
Role type
Senior Performance Marketing & Digital Strategy Manager
Builds
Scalable Google Ads campaigns, optimized product feeds, and data-driven E-Commerce growth strategies for B2B clients.
Domain
B2B E-Commerce / Performance Marketing
Required skills
Google Ads strategy (Search, Shopping, PMax), Google Merchant Center management, GA4 & GTM implementation, data-driven conversion rate optimization, B2B client consulting, technical understanding of CMS/Shop systems
Preferred skills
Microsoft Ads, Meta Ads, LinkedIn Ads, Feed-Management tools (Channable, Productsup), Server-Side-Tracking, SEO fundamentals
Technologies
Google Ads, Google Merchant Center, GA4, Google Tag Manager, Shopware, Shopify
Responsibilities
Strategically steer and scale Google Ads campaigns, manage product feed quality and compliance, implement tracking setups, consult B2B clients on digital growth, optimize conversion rates based on data
Seniority
Senior, hands-on IC
