Senior Manager Paid Media & Performance Marketing (m/w/d)
Core
Lead international digital paid-media strategy across the full funnel (reach, traffic, leads, conversions) for a premium e-bike manufacturer.
Role type
Senior Manager, Paid Media & Performance Marketing
Builds
International paid media campaigns (Paid Social, Search, Video, Display, Retargeting) and analytics frameworks
Domain
Automotive / Mobility (E-Bikes) + Digital Marketing
Required skills
Paid Media strategy, Funnel management, Meta/Google/YouTube platform expertise, GA4, Google Tag Manager, UTM/Pixel tracking, Agency management, Data analysis, KPI definition
Preferred skills
Hands-on mentality, Quality focus, Curiosity for new platforms
Technologies
Meta, Google Ads, YouTube, GA4, Google Tag Manager, UTM, Pixel
Responsibilities
Develop and optimize international paid-media strategy; Manage cross-channel campaigns; Oversee campaign setup, budget, and reporting; Translate brand goals into media KPIs; Maintain tracking/analytics frameworks; Coordinate with internal teams and external partners
Seniority
Senior, hands-on IC