Lead Digital Marketing und Sales - Cross Selling & Kundenbindung (w/m/d)
Core
Lead Digital Marketing and Sales for cross-selling and customer retention, coordinating the HUK24 marketing & sales division and driving revenue-oriented CRM measures.
Role type
Senior leadership digital marketing and sales manager (CRM)
Builds
Customer journeys, CRM campaigns, and retention strategies for HUK24
Domain
Insurance / Digital Marketing
Required skills
Digital marketing & sales leadership, CRM strategy, data-driven performance management, customer journey optimization, KPI-based steering, e-commerce expertise
Preferred skills
Financial/insurance industry experience, strategic and entrepreneurial mindset, conflict resolution at management level
Technologies
Marketing automation tools, CRM platforms, data analytics tools
Responsibilities
Coordinate and shape the HUK24 marketing & sales division, lead the cross-selling and customer retention team, manage cross-selling goals and KPIs across online channels, develop and implement revenue-oriented CRM measures, analyze market and customer data for personalization and optimization
Seniority
Senior, hands-on IC with leadership responsibilities
