App Marketing Team Lead (all genders)
Core
Lead a small team of App Marketing Specialists to drive global paid and organic app user acquisition for HelloFresh's meal kit brands.
Role type
First-line people leader, App Marketing Team Lead
Builds
Scalable app user acquisition operations and efficient budget pacing across markets
Domain
FMCG / Food delivery / Mobile App Marketing
Required skills
Team leadership and coaching, Apple Search Ads (ASA) and Google UAC campaign management, Paid social (Meta, TikTok) optimization, Mobile measurement and attribution (MMPs like Adjust/AppsFlyer, SKAN, ATT), A/B testing and experimentation frameworks, BI and reporting tools (Looker, Tableau), Stakeholder management
Preferred skills
Programmatic platforms (Liftoff, Moloco, Appier), ASO, Marketing Mix Modelling (MMM), Automation tools
Responsibilities
Lead and develop a team of App Marketing Specialists through regular 1:1s and performance feedback, Own and optimise app user acquisition campaigns across ASA, Google UAC, Meta, and TikTok, Design and drive a structured testing framework including A/B testing and audience segmentation, Partner closely with ASO, CRM, Brand, Product, Marketing Analytics, and AdTech teams, Ensure robust mobile attribution and tracking setups, Align and coordinate messaging across ad creatives and app store assets, Identify and resolve technical, tracking, or setup gaps impacting channel performance
Seniority
Senior, first-line people leader
