Senior Marketing Manager, Virality
Core
Build customer journeys and referral experiences that drive new customer acquisition across 34 markets and 8 brands globally.
Role type
Senior Marketing Manager, Virality (Growth & CRM)
Builds
Global referral programs and customer acquisition campaigns
Domain
FMCG / Meal Kit Subscription
Deliverable
product features
Required skills
CRM strategy, product marketing, growth marketing, data analysis, experimentation, cross-functional collaboration, Excel modeling
Preferred skills
Experience in tech, e-commerce, subscription, or marketplace businesses
Technologies
Excel, CRM platforms, Product tools
Responsibilities
Develop referral communication strategies across CRM and product touchpoints; Orchestrate customer journeys for seamless messaging; Partner with Product to improve referral UX/UI; Analyze performance trends and optimize conversion; Run experiments to improve campaign effectiveness; Shape global referral and virality program strategy
Seniority
Senior, hands-on IC