Expert(e) Meta Ads - Freelance
Core
Manage and scale Meta Ads campaigns for a portfolio of subscription-based SaaS products, handling budgets of at least six figures monthly.
Role type
Senior Meta Ads Specialist (Freelance)
Builds
Paid acquisition campaigns for SaaS products
Domain
SaaS / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads management, creative testing, audience strategy, bidding strategies, tracking implementation (Pixel, CAPI), performance analysis (CPA, ROAS, CPM, CTR), multi-project management
Preferred skills
E-commerce experience, advanced knowledge of Meta formats (Feed, Stories, Reels, Advantage+)
Technologies
Meta Ads Manager, Meta Pixel, Conversions API
Responsibilities
Create, launch, test, scale, and optimize Meta Ads campaigns; manage high-budget advertising accounts; implement and maintain advanced tracking systems; analyze acquisition KPIs and provide actionable recommendations; collaborate with Product and Tech teams on attribution and performance.
Seniority
Senior, hands-on IC