Integrated Marketing Communications Lead (IMC Lead)
Core
Architecting the Decorative communications ecosystem and leading end-to-end integrated marketing strategy across a portfolio of brands (Dulux, Berger, etc.) in Australia and New Zealand.
Role type
Senior leadership IC (Integrated Marketing Communications & AI Enablement Lead)
Builds
Unified audience-led planning models, portfolio-level campaign roadmaps, AI-enabled marketing operating models, and agency governance frameworks.
Domain
Consumer FMCG / Paints & Coatings / Retail
Required skills
Integrated marketing strategy, multi-brand portfolio management, AI-enabled marketing transformation, marketing effectiveness measurement (attribution, MMM, ROI), agency ecosystem leadership, stakeholder influence, commercial investment management, organizational capability building.
Preferred skills
Experience in complex retail or FMCG environments, data-led decision making, innovation in marketing channels.
Technologies
AI tools, marketing mix modelling, attribution frameworks, retail media platforms.
Responsibilities
Lead integrated marketing communications strategy across the Decorative portfolio; Own portfolio-level campaign prioritisation and sequencing; Drive AI-enabled marketing transformation and adoption; Lead sponsorship and partnership strategies; Oversee and optimise the agency ecosystem; Champion audience insight and marketing ROI through measurement frameworks; Manage significant marketing investment and optimise spend.
Seniority
Senior, hands-on IC with strategic leadership scope
