Industry Principal, Office of the CMO (Non-Regulated Industries)
Core
Industry Principal representing Snowflake to CMOs in non-regulated industries (Technology, Media, Manufacturing) to solve marketing challenges using AI and data.
Role type
Senior IC Industry Principal (Marketing & AI Strategy)
Builds
Repeatable, scalable marketing solutions (measurement, attribution, audience activation, AI assistants) and reusable assets for field teams.
Domain
B2B Marketing, Advertising, Data & AI
Deliverable
product features
Required skills
Marketing analytics, attribution modeling, audience strategy, first-party data management, identity resolution, programmatic AdTech, AI/ML application evaluation, executive advisory, strategic partnership building
Preferred skills
Experience in Technology/Media/Manufacturing, B2B GTM data, predictive/generative/agentic AI, Machine Learning depth
Technologies
Snowflake AI Data Cloud, MarTech, AdTech, Identity Resolution platforms, Agentic Solutions
Responsibilities
Lead strategic engagements with CMOs and marketing leaders; Translate business priorities into technical roadmaps; Build demonstrable examples of AI/data capabilities; Scale solutions into reusable frameworks; Share thought leadership via workshops and events
Seniority
Principal, hands-on IC with strategic scope
