Campaign Lead
Core
Define global integrated campaign strategy, positioning, and operating models to drive awareness, engagement, and revenue for enterprise legal and professional services clients.
Role type
Senior IC Integrated Campaigns Lead (Strategy & Team Building)
Builds
Global integrated marketing campaigns, measurement systems, and a scalable campaign function
Domain
B2B SaaS / Enterprise Legal Tech / AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated campaign strategy, B2B demand generation, team building and scaling, commercial ROI analysis, positioning and messaging, cross-functional orchestration, AI fluency
Preferred skills
Enterprise software GTM experience, player-coach operating style, ambiguity navigation
Technologies
AI tools for audience research, creative development, and performance analysis
Responsibilities
Set global campaign strategy and audience segmentation; Develop evidence-based positioning and narratives; Partner with Product and Sales on growth initiatives; Orchestrate multi-channel campaigns (digital, events, alliances); Build measurement systems and KPIs; Hire and develop high-performing marketers; Apply AI to campaign workflows
Seniority
Senior, hands-on IC with strategic influence