Senior Digital Marketing Specialist
Core
Own paid search, SEO, and paid social campaigns to drive qualified enquiries, lead quality, and conversion rates for an Australian business.
Role type
Senior Digital Marketing Specialist (Performance Marketing)
Builds
Paid search campaigns, SEO initiatives, and content assets
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Microsoft Ads management, SEO (technical/on-page/content), keyword research, conversion tracking, GA4, Google Tag Manager, Google Search Console, CRM data analysis, copywriting, basic HTML, website maintenance
Preferred skills
WordPress, email marketing, digital design tools, Google Ads/Analytics certifications, fitness/health/vocational education industry experience
Technologies
Google Ads, Microsoft Ads, Meta Ads Manager, GA4, Google Tag Manager, Google Search Console, WordPress
Responsibilities
Manage and optimize Google Ads and Microsoft Ads campaigns against cost targets; Test and refine ad copy, landing pages, and bidding strategies; Develop and execute technical, on-page, and off-page SEO initiatives; Conduct keyword research; Maintain accurate conversion tracking and reporting; Monitor enquiries, conversion rates, ROAS, and organic traffic; Support paid social campaigns via Meta Ads Manager; Create and optimize copy for ads, blogs, and social content; Maintain website content and marketing tracking systems; Analyze performance data to provide actionable recommendations
Seniority
Senior, hands-on IC