Product Marketing Manager
Core
Chief product evangelist creating full-funnel content, messaging, and campaigns to accelerate adoption of TrustArc's privacy management platform.
Role type
Product Marketing Manager (SaaS/B2B)
Builds
Product launches, positioning, sales materials, demand generation campaigns, and thought leadership content.
Domain
Data privacy / SaaS / B2B
Deliverable
product features
Required skills
Product marketing strategy, content creation (blogs, ebooks, videos), A/B testing, market/competitor research, project management, technical content distillation
Preferred skills
SaaS/B2B experience, online privacy domain knowledge, webinar/trade show support
Technologies
None stated
Responsibilities
Create content for product launches and demand generation, write and A/B test website messaging, manage product demo videos, conduct market and competitive research, educate sales teams on product messaging, lead product marketing activities for launches, support lead-gen events like webinars and trade shows
Seniority
Mid-level, hands-on IC