Head of Marketing Operations
Core
Builds the marketing infrastructure, operating system, and analytics engine to scale a B2B SaaS marketing organization into a predictable pipeline.
Role type
Head of Marketing Operations (Leadership)
Builds
Marketing tech stack, data models, lifecycle management, and executive reporting dashboards
Domain
B2B SaaS / AI Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing operations strategy, marketing tech stack architecture, program management, budget management, data governance, compliance (GDPR/CCPA), lead lifecycle management, attribution modeling, cross-functional leadership
Preferred skills
Startup scaling experience, SQL fluency, hybrid PQL/MQL scoring models
Technologies
HubSpot, Marketo, Salesforce, Looker, Tableau, Sigma
Responsibilities
Own end-to-end marketing tech stack selection, implementation, and integration; run marketing operating rhythms (planning, WBRs, OKRs); manage full lead lifecycle from visitor to closed-won; own marketing analytics, attribution, and executive dashboards; ensure data hygiene and privacy compliance; manage marketing budget, vendors, and headcount planning
Seniority
Senior, hands-on IC with leadership responsibilities