Growth & Retention Lead
Core
Designing, executing, and optimizing customer growth and retention strategies to deepen relationships, grow balances, and increase product penetration across a national portfolio.
Role type
Growth & Retention Lead (Marketing/Commercial)
Builds
Customer growth initiatives, cross-sell programs, lifecycle campaigns, and personalized digital journeys.
Domain
Financial Services / Customer Growth
Deliverable
product features
Required skills
Customer growth strategy, retention program design, cross-sell lifecycle management, data-driven decision making, stakeholder management, test-and-learn frameworks, commercial acumen, campaign optimization.
Preferred skills
Experience with behavioral data, track record of delivering measurable commercial outcomes.
Technologies
Digital channels, owned channels, data analytics tools.
Responsibilities
Develop strategies to grow customer value and share of wallet; Execute cross-sell and next-best-product initiatives; Lead retention and churn prevention programs; Build personalized customer journeys; Establish test-and-learn frameworks; Partner with stakeholders to deliver commercial outcomes.
Seniority
Mid-Senior, hands-on IC
