Global User Growth Lead
Core
Define and evolve a global marketing/growth experiment framework for affiliate channels to drive high-volume revenue growth and new product adoption in the crypto industry.
Role type
Senior global growth lead (affiliate marketing)
Builds
Global affiliate marketing programs and new product growth initiatives
Domain
Cryptocurrency / Finance
Deliverable
product features
Required skills
Global affiliate strategy, crypto industry analysis, market strategy, budget management, team leadership, promotional planning
Preferred skills
Experience in EU and Asian markets, client resource management
Technologies
N/A
Responsibilities
Define standardized global marketing/growth experiment frameworks; Map global affiliate strategy initiatives and extract key industry insights; Lead new product growth and drive revenue via affiliate sign-ups; Evaluate and expand online/offline growth channels in EU and Asian regions; Manage global affiliate expense budget to ensure ROI.
Seniority
Senior, hands-on IC