Senior Growth Marketing Campaigns Manager
Core
Own end-to-end demand generation and integrated campaign strategy for a core B2B SaaS segment, building pipeline for an Agentic Trust Platform.
Role type
Senior Growth Marketing Campaigns Manager (Strategic IC)
Builds
Integrated campaign programs, campaign infrastructure (frameworks, playbooks), and ABM strategies.
Domain
B2B SaaS / Cybersecurity / Trust Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS demand generation strategy, integrated campaign ownership, analytical fluency, cross-functional leadership, marketing automation, Salesforce, executive communication, process building
Preferred skills
AI tool implementation, mentorship
Technologies
HubSpot, Salesforce, AI tools
Responsibilities
Architect and execute integrated campaign strategy across key channels; define metrics (MQL, pipeline, conversion) and optimize performance; build scalable campaign infrastructure and playbooks; partner with Product Marketing on launch and demand campaigns; manage lead routing and feedback loops with Sales/SDR; own campaign roadmap, calendar, and budget; lead ABM strategy for priority verticals; implement AI solutions for efficiency; mentor junior marketers.
Seniority
Senior, hands-on IC with strategic ownership