Senior Manager, Performance & Organic Growth
Core
Own strategy for paid and organic discovery across Scribd, Everand, and Fable to drive efficient, profitable user acquisition.
Role type
Senior Manager, Performance Marketing
Builds
Acquisition engine across paid search, paid social, affiliate, SEO, and LLM-driven search for Scribd's product family
Domain
B2C Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Performance marketing strategy, team management, marketing unit economics (LTV/CAC), marketing attribution, Media Mix Modeling (MMM), ad management, SEO, LLM visibility, creative collaboration
Preferred skills
Media Mix Modeling (MMM), emerging channel testing
Technologies
Ad management platforms, SEO monitoring tools, attribution tooling, AI tools
Responsibilities
Set strategy across paid and organic discovery channels; Allocate budget across performance channels; Manage and develop a team of channel owners; Lead attribution and reporting to optimize ROI; Partner with brand marketers on integrated campaigns; Test new and emerging marketing channels
Seniority
Senior Manager, hands-on leadership
