Paid Media Manager
Core
Develop and manage full-funnel paid media strategies across Meta, Google, Pinterest, and TikTok to drive ROAS, CPA, and revenue targets for a global fashion brand.
Role type
Paid Media Manager
Builds
Multi-channel ad campaigns and creative testing roadmaps
Domain
Fashion / E-commerce / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, campaign planning and optimization, budget management, analytics and reporting, cross-functional collaboration, market research
Preferred skills
GA4, conversion tracking, attribution tools, feed management, e-commerce or DTC experience
Technologies
Meta (Facebook/Instagram), Google Ads, Pinterest, TikTok, Google Analytics
Responsibilities
Develop and manage paid media strategies across multiple channels; Plan, launch, monitor, and optimize campaigns to achieve ROAS and CPA targets; Create and execute structured testing roadmaps for messaging and creatives; Analyze campaign performance and produce actionable reports; Manage monthly paid media budgets and forecast spend; Collaborate with e-commerce, creative, and brand teams on product launches
Seniority
Mid-level, hands-on IC