CRM Specialist - Engagement and Adoption
Core
Build and optimise automated customer lifecycle journeys to drive engagement, growth, and retention using data and behavioural triggers.
Role type
CRM Specialist (Marketing Automation)
Builds
Automated multi-channel campaigns (email, SMS, push, in-app) and personalisation strategies
Domain
Healthtech / Customer Engagement
Deliverable
product features
Required skills
Marketing automation platform management, campaign execution and measurement, A/B testing, segmentation strategies, lifecycle mapping, martech trend analysis
Preferred skills
Braze experience, Google Suite proficiency, JIRA/Miro/Confluence usage, AI tool integration
Technologies
Braze, Google Suite, JIRA, Miro, Confluence
Responsibilities
Create multi-channel marketing automation, monitor and measure campaign success, collaborate with stakeholders for on-time delivery, communicate performance results, optimise campaigns with data feedback, execute A/B test plans, develop personalisation strategies, maintain lifecycle maps and process docs
Seniority
Mid-level, hands-on IC