Product Marketing Manager
Core
Own end-to-end Go-to-Market (GTM) processes for product launches and features, shaping positioning and messaging for teachers and school leaders across AU, UK, and US.
Role type
Product Marketing Manager (Growth & Retention)
Builds
Product launch communications, lifecycle email campaigns, and newsletter content for an educational video platform.
Domain
EdTech / B2B SaaS
Deliverable
product features
Required skills
Go-to-Market (GTM) strategy, product launch execution, email marketing automation, copywriting, data analysis, cross-functional collaboration
Preferred skills
HTML/Liquid for email, Google Analytics, Snowflake, Looker, Salesforce, multi-region campaign management
Technologies
Braze, Google Analytics, Snowflake, Looker, Salesforce
Responsibilities
Run end-to-end GTM process for product releases including launch plans and internal enablement; Shape positioning and messaging for new features; Create public-facing launch communications (release notes, emails, blog posts); Own the ClickView newsletter end-to-end; Plan, build, and send lifecycle email campaigns in Braze; Track launch and campaign performance and run A/B tests
Seniority
Mid-level, hands-on IC