Creative Strategist, Growth Marketing
Core
Shape creative strategies and lead the production of high-performing marketing creatives to drive customer acquisition and growth across Mexico and Latin American markets.
Role type
Senior Creative Strategist, Growth Marketing
Builds
Paid media campaigns, App Store Optimization (ASO) initiatives, and partner marketing programs for a fintech company.
Domain
Financial Technology (Fintech) / Performance Marketing
Required skills
Creative strategy, performance marketing, consumer insights, copywriting (Spanish/English), project management, budget management, cross-cultural adaptation
Preferred skills
Graphic design, motion design, regulated financial services experience, Latin American market expertise (Guatemala, Dominican Republic)
Technologies
Jira, Google Analytics, Adjust, Looker, Excel
Responsibilities
Develop and pitch innovative creative concepts for paid media and ASO; analyze market trends and competitor activities to identify opportunities; manage creative production from concept to delivery including copywriting and visual direction; monitor and optimize creative performance using analytics platforms; adapt campaigns to local cultures and legal requirements; manage budgets and external contractor relationships.
Seniority
Senior, hands-on IC