Marketing Analyst
Core
Build attribution models, marketing mix models (MMM), and incrementality tests to measure marketing impact and guide budget allocation for a global trading platform.
Role type
Marketing Analyst (Measurement & Attribution)
Builds
Marketing measurement systems and insights that feed AI-driven budget recommendation engines
Domain
Financial services (trading, brokerage, fintech)
Deliverable
dashboards & analysis
Required skills
Attribution modeling, Marketing Mix Modeling (MMM), Incrementality testing, SQL, Statistics, Experimentation design, Data analysis
Preferred skills
Python, R, Tableau, Google Analytics 4, AI/LLM tools
Technologies
SQL, Tableau, Google Analytics 4, Python, R
Responsibilities
Build and maintain attribution models; Develop and refine marketing mix models; Design and analyze incrementality tests; Deliver reporting and deep-dive analysis on channel and campaign performance; Define and document marketing metrics and KPIs; Partner with MarTech and analytics engineering teams
Seniority
Mid-level (3–5 years experience)
