Brand Manager, Emerging Business
Core
Brand Manager driving growth for emerging businesses by combining brand strategy, commercial problem-solving, and innovation to build scalable sources of growth.
Role type
Senior Brand Manager (Emerging Business)
Builds
New and emerging business portfolios, scalable growth initiatives
Domain
CPG (Consumer Packaged Goods), Almond industry
Deliverable
product features
Required skills
CPG brand management, commercial strategy, P&L management, cross-functional leadership, portfolio development, go-to-market execution, data-driven diagnosis
Preferred skills
emerging business experience, business renovation, new business development, agency management
Technologies
syndicated data, financial data, Stage Gate process
Responsibilities
Diagnose business performance using marketing levers (Product, Price, Promotion, Place), shape business strategy and annual plans, lead packaging development and core selling story, evolve the portfolio through commercialization, lead cross-functional teams to solve problems, evaluate results and adjust course
Seniority
Senior, hands-on IC