Performance Marketing Manager
Core
Drive qualified institutional leads and revenue growth for a blockchain-based OTC trading platform via digital performance channels.
Role type
Senior performance marketing manager (fintech/crypto)
Builds
Paid acquisition campaigns (SEM, social, display, retargeting) for institutional crypto traders
Domain
Fintech / Blockchain / OTC Trading
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, budget management, ROI optimization, A/B testing, funnel analysis, targeting & segmentation, marketing automation, landing page optimization
Preferred skills
Blockchain knowledge, creative campaign design, data analysis
Technologies
SEM, social media ad platforms, marketing automation tools, reporting dashboards
Responsibilities
Develop and execute performance marketing strategies across paid channels; manage campaign budgets and optimize for ROI; build tracking frameworks for user interactions; conduct A/B testing to improve conversion rates; analyze acquisition funnels and identify optimization opportunities; create reporting dashboards to visualize performance and communicate results to stakeholders
Seniority
Senior, hands-on IC