CRM & Loyalty Executive
Core
Lead CRM/Loyalty strategy to increase engagement, sales conversion, and customer retention through personalized programs.
Role type
CRM & Loyalty Executive
Builds
Targeted email/SMS workflows, loyalty programs, and personalized customer communications for e-commerce sales.
Domain
Retail (Footwear) + Customer Relationship Management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM strategy, Klaviyo, customer segmentation, data analytics, GDPR/CCPA compliance, campaign reporting
Preferred skills
Loyalty program design, complex problem solving, stakeholder management
Technologies
Klaviyo
Responsibilities
Drive growth and retention across customer segments, increase engagement and revenue from existing base, improve customer segmentation for personalization, provide analytics on customer trends, ensure data privacy compliance, lead loyalty program ideation
Seniority
Mid-level, hands-on IC