User Acquisition Manager
Core
Own and scale Google Ads performance (primarily Google App Campaigns) for a portfolio of 80+ Android utility apps, managing large-scale budgets and complex account structures.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
Scaled user acquisition campaigns for mobile utility apps
Domain
Mobile App Performance Marketing
Deliverable
production ML models
Required skills
Google App Campaigns (UAC) management, LTV modeling, predictive bidding, GA4, Singular, RevenueCat, hands-on data analysis, account structure optimization
Preferred skills
AI-driven automation tools, cohort analysis
Technologies
Google Ads, Firebase, GA4, RevenueCat, Singular
Responsibilities
Manage large-scale budgets ($1M+ monthly), build bidding strategies based on predicted LTV, conduct deep data analysis to optimize campaign performance, leverage AI tools for reporting and anomaly detection, drive proactive growth initiatives
Seniority
Senior, hands-on IC
