Acquisition Marketing Specialist
Core
Manage and optimize paid acquisition campaigns across multiple channels to drive app installs and user growth for a food discovery platform.
Role type
Senior IC acquisition marketing specialist (performance marketing)
Builds
User acquisition campaigns for a mobile app serving restaurants and bars
Domain
Food & Drink / Mobile App Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social media management, mobile attribution analysis, A/B testing, data analysis, campaign optimization, creative performance analysis, cross-channel reporting
Preferred skills
AI tool proficiency, agency coordination, geo-level performance analysis
Technologies
Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, Branch, Claude, MCP integrations
Responsibilities
Manage and optimize paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads; Monitor campaign performance daily for anomalies and creative fatigue; Build and maintain weekly and monthly performance reports; Work with Branch attribution data to calculate true CPA; Coordinate with external agency on execution and creative briefs; Conduct creative performance analysis and execute A/B tests; Use AI tools to automate workflows and accelerate analysis; Support geo-level performance analysis for budget allocation.
Seniority
Mid-level, hands-on IC
