Account Based Marketing Manager- Americas
Core
Execute Mendix's global Account-Based Marketing (ABM) strategy across North America and Latin America, adapting programs to regional priorities and customer needs to accelerate account progression.
Role type
Senior Account-Based Marketing Manager (Americas)
Builds
Regional ABM programs, executive engagement campaigns, and integrated multi-channel experiences for enterprise accounts.
Domain
B2B SaaS / Enterprise Marketing
Deliverable
product features
Required skills
Account-Based Marketing (ABM), Field Marketing, Enterprise Marketing, B2B marketing strategy, Account engagement program development, Sales alignment, Multi-channel campaign execution, Marketing technology stack management, Data-driven performance optimization, Regional market dynamics understanding
Preferred skills
AI and emerging marketing technologies interest, Mature and growth market experience, Cross-geography stakeholder management
Technologies
Demandbase, Qualified, Salesforce, Marketing automation platforms, Web personalization tools
Responsibilities
Execute global 1:1 and 1:few ABM strategies adapted for the Americas region; Develop innovative account-based campaigns including executive engagement, workshops, and digital programs; Partner with Sales and BDR to identify priority accounts and align marketing with outbound motions; Localize global campaigns and content for North American and Latin American markets; Coordinate multi-channel ABM programs across digital, events, paid media, and web personalization; Leverage ABM technology platforms to implement personalized campaigns and measure engagement; Monitor account engagement and pipeline progression to optimize performance.
Seniority
Senior, hands-on IC