Product Marketing - Associate Director / Director
Core
Develop go-to-market programs, product messaging, and sales enablement assets for scalable multitenant cloud solutions in the life sciences industry.
Role type
Director of Product Marketing (B2B SaaS)
Builds
Demand generation campaigns, field enablement materials, and customer marketing initiatives for enterprise cloud software.
Domain
Life Sciences / Enterprise Cloud SaaS
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market planning, product messaging development, sales enablement, cross-functional collaboration, project management, written and oral communication.
Preferred skills
Launching innovative B2B offerings, PR and thought leadership creation.
Technologies
None explicitly listed beyond 'enterprise cloud software'.
Responsibilities
Develop annual marketing plans, create go-to-market programs for new offerings and segments, develop product messaging for all channels, empower sales teams, lead global cross-functional launches, build product awareness via PR and social media, create sales tools and competitive materials.
Seniority
Director, strategic leadership with hands-on execution
