Senior Paid Media Specialist
Core
Managing high-value digital advertising campaigns for a diverse portfolio of automotive clients, including dealership accounts.
Role type
Senior Paid Media Specialist (Account Management & Technical Execution)
Builds
Digital advertising campaigns across Google Ads, Meta Ads, and Microsoft Advertising for automotive dealerships
Domain
Automotive Digital Marketing
Required skills
Google Ads, Meta Ads, Microsoft Advertising, Google Tag Manager, GA4, Automotive Inventory Feeds, Google Merchant Center, Fluency platform, Campaign Strategy, Budget Optimization, Client Relationship Management, Technical Troubleshooting, Team Mentoring
Preferred skills
OEM cooperative advertising programs, Google Ads Certification, Meta Blueprint, Microsoft Advertising Certification
Technologies
Google Ads, Meta Ads, Microsoft Advertising, Fluency, Google Tag Manager, GA4, Google Merchant Center
Responsibilities
Manage portfolio of automotive dealership advertising accounts; Oversee campaign strategy, execution, and budget allocation; Lead monthly performance reviews with key clients; Act as primary technical escalation point for tracking and configuration issues; Support onboarding and training of new team members; Maintain accurate reporting and internal documentation.
Seniority
Senior, hands-on IC with mentorship responsibilities