Brand Analyst - (F/H)
Core
Deploy Westfield brand strategy and visual identity internationally, coordinating creative agencies and local teams to execute high-visibility advertising campaigns across OOH, digital, and social channels.
Role type
Brand Analyst (Marketing)
Builds
International brand campaigns and brand identity assets for Westfield shopping destinations
Domain
Retail / Real Estate / Brand Management
Deliverable
product features
Required skills
Brand management, Brand strategy, Creative campaign development, Agency management, International project coordination, Digital media planning
Preferred skills
PowerPoint, Excel, English (fluent), Retail/Lifestyle industry experience
Technologies
PowerPoint, Excel
Responsibilities
Contribute to Westfield brand strategy and visual identity evolution; Ensure brand consistency across physical, digital, and advertising touchpoints; Pilot and update brand tools (guidelines, toolkits, templates); Coordinate creative agencies and local teams for international advertising campaigns; Supervise local adaptations and multi-format deliverables while maintaining creative consistency.
Seniority
Junior to Mid-level, hands-on IC