Sr. Manager, Customer Communications
Core
Develop and manage omni-channel retention and loyalty communication strategy to drive repeat purchases and customer lifetime value for a global fashion house.
Role type
Senior Manager, Customer Communications & Loyalty
Builds
Clienteling & CRM communications across email, SMS, direct mail, and in-store touchpoints
Domain
Fashion retail, Customer retention, Loyalty programs
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Omni-channel strategy, Customer segmentation, CRM platform management, Data analytics, Project management, Cross-functional collaboration
Preferred skills
Fashion retail experience, SQL, A/B testing
Technologies
Salesforce Marketing Cloud, Adobe Campaign, Excel, SQL
Responsibilities
Define and segment customer audiences for targeted messaging; Plan and execute loyalty program communications; Analyze customer behavior and churn trends to refine tactics; Partner with digital, retail, and brand teams for consistent experiences; Coordinate with IT or vendors for CRM enhancements; Train store teams on CRM tools
Seniority
Senior, hands-on IC with management responsibilities
